It certainly has been quiet around here. The past year and a half have been very busy for me (and Rainworks!) as I’ve gone through some significant changes in my personal life, as well as some shifts in my professional life. Blogging was one of the first things to fall by the wayside as I got buried under a pile of work. You’ll also notice, of course, that the site has a new look and feel!

I’ve decided to refocus my business to work less with WordPress and small businesses in need of a website and more on front-end development as a contractor for agencies and development firms. There are a number of reasons for doing this: the work is steadier and I don’t (typically) have to deal directly with clients or focus so much time and effort into acquiring new clients. I am also finding that the projects are more fun and challenging. I’ve also been learning Ruby on Rails (Ruby is a programming language, Rails is a web app framework written in and for Ruby) and integrating Ruby work will be part of the refocus. I’m also considering no longer offering web hosting, as agencies typically already have their own hosting setups for their clients. As I still enjoy working in Shopify, I will continue to take on clients interested in building or migrating ecommerce stores.

The new look and feel was meant to accomplish a few different things.

  1. Modernize the look of the site.
  2. Retool the copy to reach a different type of audience.
  3. Improve the transparency of my business.

I think I’ve been able to accomplish all three, though I am not much of a designer or copywriter. If you’re curious, I used the powerful Divi theme by Elegant Themes (affiliate link) to build the site. The third item deserves some explanation, though it’s very related to the second item: I no longer want to try to maintain the appearance that Rainworks is a firm or agency, because that persona isn’t necessarily going to help me with the new audience I’m aiming for. I wanted it to be clearer that when you hire Rainworks, you’re hiring Kelly and only Kelly. I think this will help set some expectations: I have limited availability and a limited skillset (I’m only one person, after all, and not a team of developers).

Will I continue to blog? Certainly not as regularly as I once did, and perhaps not at all. Blogs are perhaps not as important as they once were, as social media has taken over as the best way to establish and keep contact with existing and potential customers. (That said, I don’t have much of a social media presence either. Keeping up with social media is time-consuming work, and it’s literally never paid off for me. Almost all of my clientele has found me through word-of-mouth.) And again, I suspect my new audience isn’t going to be as interested in blog content.

I’m excited by this shift in focus, and I welcome any feedback you may have. Here’s hoping the next year will bring about yet more exciting changes and success!

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